Good digital footprint and reputation is essential for all businesses that operate both online and offline. Almost all established businesses have an online reputation knowingly or unknowingly that may be positive or negative. Customers who purchase products and services from companies and business owners post reviews of their experiences with products and services on company websites, forums and social media platforms that include major social sites like Facebook and Twitter. A negative review affects the company’s sale of products and services no matter how small it may be. Name removal from search engines helps in cleaning a company’s online reputation and managing it. Research carried out by different public relations companies has produced surprising results in regards to online reputation. Companies that have a bad reputation on the internet are likely to suffer from a significant drop in their sales regardless of their product superiority or the excellence of the services offered by the firm. Reputation Management With the ever growing competition in the business world, small businesses are the ones at a greater risk of going under when their reputation gets damaged. Some competitors in the market utilize the internet to damage other businesses reputation so as to remain dominant in the market. This is referred to as “character assassination” or “defamation”. Individuals can also post unfair comments about products or services due to misunderstanding or dissatisfaction. Name removal should be paramount whenever such businesses feel their survival is threatened by the negative image of their company displayed on the World Wide Web. Reputation management and name removal services are able to clear all remarks and negative image that a business does not want displayed on the internet about their products or services. The services offer an all round solution to clear data on search engines and social media platforms. Through using a reverse search engine optimization technique and content generation, reputation management companies also help businesses improve their online visibility by boosting the business’s website ranking on search engines. It is estimated that 56% of those who use Google go for the first search result. Only 13% consider the second search result. Promotion of a systematic online reputation management for a business produces an opportunity for the business to reach new audience targets. Potential customers are able to generally view the business’s website as legit and thus feel safe purchasing from the company or business owner. Cyber Investigation Internet anonymity is widely misused by individuals and companies to defame others. The privilege of staying anonymous while committing character assassination makes it difficult to take legal action against the perpetrators. Name removal companies assist businesses to unmask those who assassinate their online reputation under anonymity. A bad reputation on anything is highly damaging. It can occur on anyone and anything. What determines the character survival and restoration of a good reputation is the time taken to respond. Name removal can be done personally but requires time and understanding of reverse SEO, plenty of content generation and content promotion. The best and effective solution is hiring a reputation management company to handle the problem.